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What Do Blogs Really Cost? : Geeks2020

What Do Blogs Really Cost?

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One of the most frequent questions I get concerns money. Just how much does it cost to put up a blog?

The answer ranges from somewhere around $0.00 to well into seven figures. The happy news is that in most cases small businesses and professionals can put up credible blogs that are at the lower end of the cost scale.

To understand what blogs really cost you have to look at four separate expenses.

1. Name Registration

Every website has a URL or uniform resource locator — the full URL for this site is You can get a URL by using any number of registration services — IF the name is available. Given that there are more than 200 million registered websites according to, a lot of prime names have been taken — but not all. With a little inventiveness you should be able to find a good name.

The cost? Anywhere from about $4 per year to $35. Figure about $30 per year — and make sure you sign up for at least two years at first to assure that the registration does not run out.

2. Web Space

Once you get a URL you then need a place to put your site. You need a host who operates a server — a server is just a computer that’s connected to the Internet 24 hours a day.

You can use a free service to host your site on their system, but as a professional or as a small business you likely want your own site with your own URL. Figure about $50 to $100 per month for a basic commercial service.

However, the costs can increase if you have a secure area for e-commerce transactions. Most professionals and small businesses are better off using a commercial shopping cart or an e-commerce service rather than building something on their own site because it’s far cheaper and — and this is a biggie — someone else will be watching the site 24 hours a day to check security and other issues.

Costs for e-commerce vary depending on your needs, the number of transactions and the value of transactions. PayPal, as one example, has a very simple and inexpensive system that’s easy to integrate into blogs and websites.

3. Web Design

Fees for blog design vary from free to very expensive for custom work. Most probably professionals and small businesses are best served by taking a theme and then having a designer customize it for a particular user.

There are themes and then there are better themes. To get the right effect you likely want build from a premium theme. When well-done, professional themes have many features that designers and developers can use to quickly create solid sites at far-less cost than a project which starts with blank pages.

How much for professional help and set-up? Depending on what’s required, figure anywhere from $1,00 to $5,000.

4. Editorial Content

Few blog designers are also trained and experienced journalists. Most professionals and small businesses should write their own content — that’s free.

The next step up is to write your own content and then have a professional edit and revise your content. Costs for editing services are typically billed at $25 to $50 per hour.

Lastly, you may want a writer to originate your own content. This means the writer must spend time learning what you do and what you want to emphasize — and then package such information and research in terms that readers can understand and absorb.

Good marketing letters — the type top companies send through the mail — can cost well into five figures. For web work, think in terms of $75 to $100 per hour for an experienced writer with good PR skills.

In total, figure $50 to register a URL for two years, $600 to $1,200 per year for web hosting and $1,00 to $5,000 for blog design with various features. Editorial services and e-commerce costs are extra and vary extensively.

The bottom line: Professionals and small businesses should expect to pay anywhere from $2,000 for a basic blog package to $5,000 and up if extensive editorial services are required.

Cost, of course, is only one variable. A cheap site poorly done will not further your image or business. A better approach is to assure that you have a professional site which is appropriate for your visitor’s needs and expectations. Anything more complex or fancy is likely to be a waste of money — and that’s not good business.

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