Democratizing The Internet -- One Blog At A Time™
targeting : Geeks2020

All Posts Tagged With: "targeting"

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Changing Times, Blogs, Ads & Targeting

Remember the good old days of print circulation and broadcast audiences? Remember how folks used to pay for advertising on the basis of such benchmarks? Like dial phones and typewriters, such measures have not kept up with the times. The issue is not that circulation and audiences were incorrectly counted, rather it’s that marketing today […]

15Mar2010 | | 0 comments | Continued
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Is Pay Per Click For Your Blog?

For many years I did work with the direct mail industry. While a lot of people yammer and steam about direct mail, the reality is that most people like direct mail. How do we know? For many years the most authoritative measure of advertising activity has come from Robert Coen, the Senior Vice President, Director […]

14Mar2010 | | 0 comments | Continued